Writing - 2025
From Hello World to Team Lead
A practical guide for developers who want to grow beyond coding and take on leadership in modern engineering teams.
AMSTERDAM • SENIOR FRONTEND ENGINEER • 8+ YEARS
Frontend that
drives growth.
Senior React / Next.js engineer helping SaaS teams scale, convert better, and ship faster.
8+ Years experience
45% Subscription growth at bol
3.4% Conversion increase at GrandVision
React Next.js · TypeScript
Results from previous work
Proven impact.
01 — bol
+45% subscription growth
Led frontend architecture for a subscription platform at bol — 4,000+ new subscribers in a single push.
02 — GrandVision
+3.4% conversion increase
Built a wishlist feature from scratch at GrandVision, driving 425 new transacting users from 13,000 interactions.
03 — Locus
Faster shipping, less friction
Rebuilt flows and optimized UX across multiple products — measurable improvements every time.
Products, platforms, and sites I've built.
Selected work.
A selection of recent projects. Each one started with a real problem and shipped as something that performs, converts, and holds up over time.
01 — bol
Problem
Subscription growth had plateaued.
What I did
Led frontend architecture migration for the subscription platform.
Result
+45% subscription growth, 4,000+ new subscribers.
02 — GrandVision
Problem
Low conversion in key user flows.
What I did
Built wishlist feature from scratch, multi-disciplined, improved UX throughout.
Result
+3.4% conversion increase, 425 new transacting users.
03 — Locus
Problem
Friction in the demo booking flow.
What I did
Rebuilt the flow end-to-end, reduced steps, and improved clarity.
Result
Higher conversion and smoother onboarding.
Clients & collaborations
01 Web Development
Locus
Brand and web presence for a European logistics real estate firm — clean, fast, and built to convert.
View site ↗
02 Web Design + Development
Domas van Wijk
Portfolio and personal brand site for an Amsterdam-based artist. Eccentric, precise, memorable.
View site ↗
03 Web Design + Development
Beyond Commit
Marketing site for a dev consultancy that needed to communicate technical depth without losing non-technical buyers.
View site ↗
04 Web Design + Development
Impacked
Travel planning app landing page — fast build, strong conversion focus, ready to scale.
View site ↗
Services
How I help teams.
01
Build & launch
I design and build high-performance React / Next.js applications from scratch. For startups and scale-ups that need to move fast and get it right the first time.
From €4,200 ex. VAT per week · Most projects run 4–8 weeks
02
Scale & improve
I join product teams to improve frontend architecture, performance, and delivery speed. From migrations to feature development: I embed and move things forward.
From €4,200 ex. VAT · Week-to-week or fixed scope
03
Audit & optimize
A focused technical review of your frontend covering performance, accessibility, and code quality. Clear action plan within 5 business days.
€1,250 ex. VAT · Flat rate · Credited towards follow-up work
15% off
Registered charities and NGOs receive a 15% discount on all services — proof of registration required.
Not sure which one you need?
Most projects start with a conversation. Tell me where you are and I'll tell you what makes sense.
Let's talk →Community & Leadership
Community,
mentoring,
and leadership.
I regularly contribute to the developer community through mentoring, public speaking, and organising initiatives that help developers grow and share knowledge.
Developer Soft Skills Meetup with Le Wagon Amsterdam
Organiser and host of a meetup focused on professional growth and soft skills for developers.
Nov 2025
Tilburg Tech Tuesday XXL
Invited speaker sharing insights on software craftsmanship and career development.
Oct 2025
Beyond Commit
Founder of a consultancy focused on helping developers grow beyond technical skills.
May 2025 - present
HackYourFuture Amsterdam
Volunteer frontend mentor supporting developers transitioning into tech careers.
May 2023 - present
Agile Working Workshop – Incentro Santander
Workshop facilitator introducing agile collaboration practices for engineering teams.
2024
Accessibility Webinar
Speaker
2023
Startup - 2025
Founder of Sudo
Creating products designed to support modern developers in their daily work. Visit wearsudo.com.
Open to speaking at your conference or event — frontend craft, developer careers, and building for the web. Get in touch →
How I work
No surprises. No handoffs.
Just good work.
I work with a small number of clients at a time. That means you get my full attention, direct communication, and a site that actually reflects your business.
01
01
Understand
We start with a conversation about your business, your goals, and what's not working. I do my homework before I pick up a tool.
02
02
Build
Design and development happen together, not in sequence. You see real progress early and often — no big reveal at the end.
03
03
Ship
Launch is not the finish line. I make sure the site performs, loads fast, and is easy for you to manage going forward.
8+
Years of craft
About
Senior frontend engineer.
I'm Tim Lorent, a senior frontend engineer with 8+ years of experience building for the web. I help companies create websites and web applications that are technically strong and commercially effective.
I work directly with clients and teams, with a focus on quality, speed, and clarity. No junior layers, no unnecessary overhead — just senior work delivered with care.
React Next.js TypeScript Figma Headless CMS Web Performance
Get in touch
Available for new projects.
Currently available for freelance frontend and full-stack work. Remote or NL-based. Tell me what you're building and I'll let you know the smartest next step.